Market Research

Dealers with an inconsistent online presence either don’t have the time, resources or expertise to manage this activity effectively:

• Our research revealed 95% of HVAC Dealers all have Facebook pages
• All content varies from personal, community and some industry content.
• Few are utilizing professionally developed industry content that is available to them.
• Over 60% were not posting on a regular basis.
• Most Dealers post sporadically, some post monthly and many have not posted for years.
• This type of activity can actually hurt the organization more than helping them.